Blueair: building a revenue channel
$1M+Affiliate revenue in approximately three monthsScaled Blueair’s affiliate program by combining partner development with a performance-focused approach to channel growth.
Michelle Bayer, MBA · Oceanside, California
Build partnerships.
Find momentum.
Grow with purpose.
I connect strategy, performance marketing, and practical AI to help businesses turn new opportunities into repeatable growth.
Explore my experience ↗
20+ yearsMarketing experience
$1M+Blueair affiliate revenue in ~3 months
$500K–$1MMonthly marketing budgets managed
Selected experienceStrategy that connects
Strategy that connects
to commercial outcomes.
Across eCommerce, agency, B2B, and regulated financial services.
American Alternative Assets
5,000+Leads generated monthlyLed integrated marketing and partnership initiatives. Built the company’s first partner-outreach CRM and coordinated campaigns across paid media, direct mail, CRM, and executive events.
Affiliate performance.
Clear next steps.
Compare partner economics, import campaign CSVs, and export a prioritized analysis with experiment briefs.
Open the affiliate performance lab ↗Includes fictional sample data. Browser-local analysis; no paid account required.
Make the assumptions visible.
Then test the opportunity.
Affiliate channel scenario planner
Explore how partner activation, traffic, and conversion affect potential revenue.
Illustrative monthly scenario
$30,000
Potential gross revenue
10,000 visits → 250 orders
A 0.5 percentage-point conversion lift would add $6,000 in monthly gross revenue, holding other inputs constant.
Planning calculator, not a forecast. Excludes commissions, returns, attribution overlap, acquisition costs, and partner ramp-up. Runs in your browser; no data is sent.
This first demo uses transparent arithmetic. It is not an AI agent or a Grok Bot integration. Eric Siu’s open-source AI marketing skills are a reference for future workflow projects; their code has not been integrated into this demo.
The person behind CayariSenior marketing judgment.
Senior marketing judgment.
A builder’s mindset.
I’m Michelle Bayer, an MBA and marketing leader with more than 20 years of experience building programs, developing partnerships, and managing growth across channels.
My AI work includes training and integrating a bot to analyze HubSpot CRM data and build dashboards. This portfolio is where I’m turning that hands-on approach into demonstrations you can explore.
Connect on LinkedIn ↗Open to the right opportunityLet’s build your next
Contact Michelle ↗